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Ciba offers color trend design

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Ciba Specialty Chemicals has launched Color Trend Vision, a design and technology package developed to provide designers, paint, ink and masterbatch producers with global and regional color trend forecasts and information, design tools, technology and consulting services and products for coatings, inks and plastics applications. The tool kit includes an interactive presentation, available on CD-ROM, which comprises 31 new trend colors researched and prepared by a global team of professional design consultants together with technical specialists from Ciba. The presentation includes trend facts, statistics on the popularity of different colors and information on color research and products. It also gives the background to each color, shows the color on the objects and highlights technical aspects. The Color Evolution Guide is a 200-page source of information on upcoming color trends based on research in key regions of the

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